Priorities, Culture and Growth — Grant Siders on Cheat Code & Friends
Raising capital does not remove constraints. It changes them. Helia founder and CEO Grant Siders joins Justin Gray and Sean Kester on InRevenue Capital's Cheat Code & Friends to talk about how founders stay focused as companies grow, how to separate what is existential from what is simply distracting, and what building Helia has taught him about prioritization, culture, and operating cadence.
The founder behind Helia
Grant Siders built Helia because he lived the problem.
As a medical device sales rep, he stood in operating rooms every day, walked devices into hospitals for spine surgeries and joint replacements, and filled out paper forms after every case. One night at 10 pm on a Friday, his wife texted him about a birthday present for one of their kids. He opened Amazon, ordered it in seconds, and looked back down at the paper form in his hand.
Why couldn’t the bill-only transaction work the same way?
That question became Helia. Not a dashboard to surface what went wrong. Not a tool to speed up the path to a PO. A platform that validates both sides of every transaction, the health system’s and the supplier’s, before the order is placed. Prevention instead of reconciliation. Automation instead of cleanup.
What they cover in the episode
Prioritization as a founder: The hardest part of building a company is not finding more opportunities. It is deciding which ones deserve your attention. Grant walks through how he separates what is existential from what is simply distracting, a framework that applies whether a company is pre-revenue or scaling.
Why raising capital changes constraints, not removes them. You go from being constrained by cash to being constrained by focus, sequencing, and clarity around decisions. Grant describes what that shift felt like at Helia and how he navigated it.
The chicken and the egg: Building a two-sided platform means going to revenue while simultaneously building both sides. Grant describes how he saw both sides of the bill-only problem- health systems losing money on off-contract spend, suppliers waiting months to get paid- and built Helia to solve both at once.
Culture and people: What Grant has learned about hiring for intellectual honesty, building a culture that rewards the right things, and why getting people right compounds directly with company growth.
Operating cadence: The systems and rhythms that help organizations stay aligned when plans change and they always change.
